Affiliate

Romanian partner advertising firm 2Performant acquires Profitshare, partners along with eMAG manager

.2Performant, a Romanian modern technology and affiliate marketing options company, introduced on Monday, September 9, at the Bucharest Stock Market, that it plans to acquire the Profitshare affiliate networks in Romania and Bulgaria from Conversion Advertising. All at once, Dante International, the owner of eMAG, will certainly end up being an investor in 2Performant.On September 6, 2Performant's Board of Supervisors concluded a preparatory agreement to acquire the Profitshare.ro and also Profitshare.bg affiliate networks had by Conversion Advertising And Marketing S.R.L. as well as Sale Advertising And Marketing EOOD. The agreement details the guidelines of the purchase as well as is certainly not legally binding, according to the firm press mentioned through Economedia.The procedure includes the transactions of the Profitshare service lines coming from Conversion Advertising and marketing S.R.L. and also Conversion Marketing EOOD (as homeowners) to 2Performant (as the customer). Dante International S.A. (large number investor of Transformation Advertising S.R.L.) will be part of business move agreement as a sponsor." When the Profitshare transaction is actually completed, our company will definitely increase our present capacity and also transform our client profile in both Romania as well as Bulgaria. Our team still have a couple of essential actions to accomplish, however I am actually self-assured that the crews associated with the purchase on both sides are going to manage to finish them properly. Our company are going to announce our post-acquisition plannings after settling the investment depending on to the ultimate deal," pointed out Dorin Boerescu, Chief Executive Officer as well as Co-Founder of 2Performant Network.The purchase rate is actually RON 4.3 million, and also will be paid for 55% in cash and 45% in 2Performant shares via a funding rise.." 2Performant is a youthful and also vibrant company with worths that resonate along with our company. Our company anticipate that, after the deal is actually wrapped up, the Profitshare organization combined with 2Performant will definitely deliver higher market value to its own clients," pointed out Tudor Manea, General Manager of Dante International SA.2Performant additionally keeps in mind that many steps remain to accomplish as well as wrap up the transaction, including the productive fulfillment of the as a result of persistance study by 2Performant.Profitshare was launched in 2012 and also currently possesses a profile of 250 affiliate plans (including the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Image source: the provider).